Welcome, aspiring wedding photographer! As a seasoned photographer who has built a thriving business in the industry, I’m excited to share my tips on how to get more wedding photography clients as a wedding photographer. With the right marketing strategies, networking, and mentorship, you can build a successful and rewarding career doing what you love & book tons of dream weddings. So, let’s dive in!
Pinterest Marketing
One of the best ways to showcase your work and get more wedding photography clients is through Pinterest. Create a Pinterest account and start pinning your best work, including your blog posts, galleries, and albums. Use keywords to make your pins more discoverable, and consider joining group boards to reach a wider audience. You can also use Pinterest to gather inspiration and ideas for your own shoots, and to stay up-to-date on the latest trends in the industry. Pinterest is a search engine, not a social media platform, so it’s a great way to increase brand awareness without having a huge audience! It’s also a great way to drive traffic to your website 😉 & if you don’t have time to learn how to do it yourself, you can always hire a Pinterest manager!
Instagram Marketing
Another powerful tool that will help you get more wedding photography clients is Instagram. Instagram allows you to share your work with a large and engaged audience, and to connect with potential clients in a more personal way. Make sure to use hashtags and geotags to make your posts more discoverable, and to engage with your followers by responding to comments and messages. You can also use Instagram to showcase your personality and your unique style, which can help you stand out in a crowded market.
Second Shooter Work
Working as a second shooter for other wedding photographers is a great way to gain experience, build your portfolio, and network with other professionals in the industry. Reach out to photographers in your area and offer your services as a second shooter for weddings and other events. Not only will you gain valuable experience, but you may also have the opportunity to work with clients and vendors who could potentially hire you for your own weddings – this is such a great way to get more wedding photography clients!
Working with a Coach or a Mentor
Working with a coach or a mentor can be invaluable for your growth and success as a wedding photographer. A mentor can offer guidance and advice on everything from pricing and marketing to shooting and editing techniques. They can also help you set goals and hold you accountable for achieving them. Consider joining a mentorship program or hiring a coach who specializes in wedding photography to help you take your business to the next level. Not to mention, they can help you get more wedding photography clients because they will oftentimes refer couples to you if they’re booked out, unavailable for a date, or don’t mesh well with a couple.Â
Referrals
Referrals are one of the most powerful ways to get more wedding photography clients as a wedding photographer. Ask your past clients to refer you to their friends and family, and offer incentives such as discounts or free prints for referrals that lead to bookings. You can also network with other wedding vendors such as florists, planners, and caterers, and ask them to refer their clients to you.
Getting clients as a wedding photographer requires a combination of marketing strategies, networking, and mentorship. By using tools such as Pinterest and Instagram, working as a second shooter, working with a coach or a mentor, and leveraging referrals, you can build a successful and rewarding career doing what you love. So go ahead, start marketing your business, and remember to always stay true to your unique style and vision.Â
If you’re interested in learning more about 1:1 wedding photography mentorship, you can do so on my website! I’ve been photographing weddings professionally for over 11 years now & I love helping beginner wedding photographers jumpstart their careers. It’s so fulfilling to be able to help people achieve their wildest dreams.
If you want to keep up with me or see more of my tips for beginner wedding photographers as I publish more, be sure to follow me on Instagram and Pinterest. You’re also more than welcome to check out my “for photographers” blog category where I store all of my best tips for other photographers.
Don’t hesitate to reach out if you have any questions! You can get in touch with me via my contact form here, instagram DMs, or via email!
XOXOX,
Shelby
